At Brandweek, the CMO-turned-ad agency chief shared tips from a storied career

Eminent CMO Linda Boff‘s departure from General Electric in April made news for two reasons. First, it marked the end of a tenure that included GE shedding its appliance brands and then splitting into three industrial companies. Second, though Boff could arguably have written her ticket to any marketing suite in corporate America, she decided to join an ad agency instead.

You can take a look at the original coverage here.