Said

Differently

0%

Talent

is the

Difference

3,500+ Consultants, Experts, & Self Organized Collectives

Said Differently brings together a global talent network with experts in over a dozen countries. Each project is cast with talent who has not just the right skill set but also the right combination of experience, interests, and excitement. We believe the perfect match between projects and talent is the key component to amazing outcomes.

What is a Principal?

Your strategic Partner, your brain trust, and the constant in your search for better work.

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Farco

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Test

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Third Company

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Gettoknowourprincipals

Principal

Sophie Dick

Meet Sophie

Principal

Andrea Frederick

Meet Andrea

Principal

Dave Foster

Meet Dave

Our leadership combines consulting, technology, design, strategy, production, and finance experience in one core team.

CEO

Prior to joining Said Differently, Linda was one of the most senior executives at GE, serving as Chief Marketing Officer, Vice President, Learning and Culture and President, GE Foundation. Passionate about all things digital and the future of media and communications, Linda is recognized as one of today’s most influential marketing executives. She was on the 2024 Forbes list of the Most Entrepreneurial CMOs. In 2023, Adweek named Linda winner of their first B2B Innovation Lifetime Achievement Award. She was named 2017 AdWeek Grand Brand Genius, and a 2016 Matrix Award winner, among other accolades. Linda is a past chair of The Ad Council, and senior advisor to Citation Capital and Evidenza, an AI market research company.

Linda Boff

Prior to joining Said Differently, Linda was one of the most senior executives at GE, serving as Chief Marketing Officer, Vice President, Learning and Culture and President, GE Foundation. Passionate about all things digital and the future of media and communications, Linda is recognized as one of today’s most influential marketing executives. She was on the 2024 Forbes list of the Most Entrepreneurial CMOs. In 2023, Adweek named Linda winner of their first B2B Innovation Lifetime Achievement Award. She was named 2017 AdWeek Grand Brand Genius, and a 2016 Matrix Award winner, among other accolades. Linda is a past chair of The Ad Council, and senior advisor to Citation Capital and Evidenza, an AI market research company.

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Co-President

Rachel’s career has largely focused on the intersection of technology and creative. Her work for top brands such as Bank of America, Delta, Neiman Marcus, and Verizon has earned numerous awards, including Cannes Lions, One Show Pencils, ADDY’s, Effies, and more. She has also served as a judge for the many of the industry’s most prestigious awards for future-forward talent and ideas, including Cannes Future Lions, Cannes Young Lions, and the Shorty Awards.

Rachel Barek

Rachel’s career has largely focused on the intersection of technology and creative. Her work for top brands such as Bank of America, Delta, Neiman Marcus, and Verizon has earned numerous awards, including Cannes Lions, One Show Pencils, ADDY’s, Effies, and more. She has also served as a judge for the many of the industry’s most prestigious awards for future-forward talent and ideas, including Cannes Future Lions, Cannes Young Lions, and the Shorty Awards.

Connect with Rachel

Co-President

Brian is a multi-industry veteran with extensive expertise spanning technology, creative, product, organizational design, and business strategy. He has stayed at the forefront of the digital transformation as new technologies continue to uplevel the customer experience and brings expertise as both a CTO and creative leader from renowned global and boutique agencies. He is also a leader in integrating the worlds of art and science, having led strategies for globally recognized brands including Nike, adidas, CitiBank, Microsoft, and P&G.

Brian Skahan

Brian is a multi-industry veteran with extensive expertise spanning technology, creative, product, organizational design, and business strategy. He has stayed at the forefront of the digital transformation as new technologies continue to uplevel the customer experience and brings expertise as both a CTO and creative leader from renowned global and boutique agencies. He is also a leader in integrating the worlds of art and science, having led strategies for globally recognized brands including Nike, adidas, CitiBank, Microsoft, and P&G.

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COO

Avery has left an indelible mark on the digital agency landscape for the past two decades. Her multifaceted journey has spanned production, finance, operations, and adept people management. Her core strength lies in instilling confidence and providing clear, tenacious guidance to teams and clients alike. Avery led integrated production and helmed the ZAG digital innovation group at BBH LA, serving clients like Google Play, H&M, Audi, Ariana Grande, E! Entertainment, and Red Bull. Prior to that, she played a pivotal role in launching the Venice, CA office of production giant B-Reel, working with clients such as Acura, Marvel Studios, Coca-Cola, and Intel.

Avery Prommer

Avery has left an indelible mark on the digital agency landscape for the past two decades. Her multifaceted journey has spanned production, finance, operations, and adept people management. Her core strength lies in instilling confidence and providing clear, tenacious guidance to teams and clients alike. Avery led integrated production and helmed the ZAG digital innovation group at BBH LA, serving clients like Google Play, H&M, Audi, Ariana Grande, E! Entertainment, and Red Bull. Prior to that, she played a pivotal role in launching the Venice, CA office of production giant B-Reel, working with clients such as Acura, Marvel Studios, Coca-Cola, and Intel.

Connect with Avery
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Clients
Talent