Turn a familiar name into a fresh consideration. Make Jergens Shea Fusion relevant to a new generation of lotion lovers who know the brand—but need a reason to reach for it.

A tight team bringing together beauty expertise, cultural strategy and social storytelling. Built to connect what makes the product feel good with what makes a new generation pay attention.

Feel Good Feels. A playful take on lotion’s more desirable side effects. Through humor, warmth and snackable films, we turned an everyday moisturizing routine into a little hit of happiness and gave a familiar brand fresh energy.