Linda Boff on the power of independent agencies, and the need for financial discipline

Adweek Fastest Growing Agencies

The Growing Momentum for Independence

Fall 2026’s Best Campaigns Are Filled With Top Stars

Why it feels like every brand is having a scandal right now

Former GE CMO Linda Boff on why this could be marketing’s ‘golden age’

Marc Jacobs' Rachel Sennott Collab Kicks Off Pivot to Social Entertainment

Linda Boff on steering GE’s brand, flipping the script as agency CEO and leading the Forbes CMO Network

“Chaos and Humor”: How Brands Can Tap Into Micro-Dramas

Don’t let the age of AI make you forget the B2B buyer is human