Marc Jacobs Holiday Campaign
Swagger reinstalled for an icon.
Micro Drama
Advertising
Social
01
The Brief
Put Marc Jacobs back at the center of culture. A brand built on breaking convention needed to reconnect with a generation writing its own rules. Our job: rediscover what made Marc matter and give it a new expression.
02
The Brains
We paired our experienced core team with a couple of fashion experts to rethink the brand’s positioning and creative approach. Then handed the idea to writers Bertie Brandes and Rachel Sennott to bring its irreverence to life in a way only they could.
03
The Breakthrough
The Scene, a three-minute microdrama following Rachel Sennott’s chaotic quest for a Met Gala invite across Manhattan. Her neuroses drove the story. The Scene Bag came along for the ride. And fiction met reality when Rachel attended the Gala as Marc Jacobs’ guest.
Holiday Campaign
Small where you want us small. Big where you need us big. The people you meet at the beginning don’t disappear once the work starts.
The Micro Drama That Started It All
“The Scene” is a three-minute scripted micro-drama co-written by Bertie Brandes and Rachel Sennott. The film introduces the Scene Bag as Sennott careers through the city in pursuit of a Met Gala invite.
The Swap
A three-part scripted micro-drama starring Jemima Kirke and Rowan Blanchard. It starts in the front row of a Marc Jacobs runway show at the New York Public Library, where the two leave with each other’s identical Scene Bags. The mix-up sends them across New York, piecing together a picture of each other from whatever they find inside.
Brookfield
See how we helped Brookfield claim what’s theirs.
Advertising
Brand Campaign
Brand Strategy
B2B
Explore project
Explore project
