Unicef
For every child, with everything we’ve got.
Advertising
CRM
01
The Brief
Turn a beloved Halloween tradition into a fresh reason to give. Reconnect people with Trick-or-Treat for UNICEF by showing how a little change can make a massive difference.
02
The Brains
A mix of strategic minds and documentary hearts. Creatives and filmmakers who know how to find the story in a shoebox of old photos and connect the smallest childhood gestures to a world of good.
03
The Breakthrough
Give Like a Kid Again. Real childhood photos and home videos revealed the extraordinary good behind ordinary Halloween costumes. A fairy princess who helped build a school. A clown who helped provide vaccines. Turning nostalgia into a new invitation to give.
Play Can’t Wait
Timed to the International Day of Play and the World Cup kickoff, the campaign uses the joy of a game to show what a safe place to play can give children living through conflict and displacement.
Trick Or Treat
Built from decades of home movies, the campaign’s hero film takes us back to homemade costumes, porch lights and the little orange box kids carried from door to door. It’s a warm invitation to give that box a place in Halloween again and help children around the world along the way.
Aptive
See how we helped Aptive draw the line between bugs and pests.
Advertising
Brand Design
Social
Explore project
Explore project
