NRG, a leading energy company in the U.S., provides residential and commercial customers with a wide array of services, including electricity, renewable energy, and home protection plans. As part of their efforts to remain a market leader, NRG sought a partner to help them refine and elevate their business marketing efforts, develop more cohesive customer experiences, and potentially rebrand key business segments.
Annual Marketing StrategySaid Differently worked closely with NRG’s marketing team to develop a comprehensive annual marketing strategy. This plan encompassed market analysis, customer segmentation, channel strategies, and content strategy. Our goal was to align marketing efforts with business objectives, ensuring a cohesive message that resonated with NRG’s diverse audiences.
Lead Nurture Program DesignOne of the key projects was to redefine NRG’s lead nurture program, an essential component for driving conversions and long-term customer relationships. We took a holistic approach, from defining the customer journey to executing strategies that engaged leads at every stage of the funnel.
Brand Strategy EvolutionWe worked with NRG to evolve their brand strategy. Our team conducted a deep dive into their current brand identity, values, and customer perception. Through this process, we identified opportunities to strengthen their positioning in a competitive energy market. We delivered a refined brand strategy that highlighted NRG’s commitment to innovation and customer service, positioning them as a leader in energy solutions.
Exploration of Home Protection Business RebrandAnother project was whether to rebrand NRG’s home protection business and integrate it more closely with the core NRG brand. Said Differently conducted extensive market research, competitive analysis, and research to gauge the potential impact of such a move. We explored various renaming options and examined how integrating home protection under the NRG umbrella could reinforce brand consistency. Ultimately, our findings provided NRG with clear insights on whether a rebrand was necessary and how it would affect customer perception and brand equity.
