/ 01/ Said Differently

At a glance

Since 2021, Said Differently has partnered with UScellular® as the brand’s digital AOR, focused on strategy & creative performance marketing and CRM. With ongoing analytics reporting, Said Differently has significantly transformed the brand’s digital marketing approach- across speed, scale and personalization.

Said Differently has helped UScellular modernize its cross-funnel approach through a combination of data driven insights, test planning & optimization, personalization, contextual creative, social templates to increase speed to market, retargeting, and increased use of motion-based creative.

Smart Strategies:Implementing a robust digital campaign that utilized advanced data feeds to showcase key products and drive further personalization based on user behavior and site engagement trends resulting in CTRs 1940% higher vs. benchmarks.
Smart Campaigns:Launching a customer celebration campaign, helping drive a 65% increase in customer upgrades. CRM tactics alone resulted in over 3,600 incremental upgrades.
Smart Systems:Building a templated design system for all digital display campaigns, established a Dynamic Creative Optimization (DCO) framework, enabling extensive testing, quicker timelines and streamlined processes. In its first launch, the DCO system produced 5,000 unique digital permutations in just 6 weeks.

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US Cellular

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/ 02/ Said Differently

Opportunity

  • Connection:
    Driving increased audience relevance through deeper segmentation and personalization. Said Differently leveraged Dynamic Content Optimization to launch real-time solutions, driving scale and results: Driving 2-3x site engagement.

  • Engagement:
    Crafting attention-grabbing, contextually relevant creative, through mid-funnel storytelling. Drove click-thru rate from 5-76x higher than previous paid social executions.
  • Ecosystem Connections:
    Connect the dots on the total consumer experience (build synergies between CRM, Performance Marketing and Local).

  • Speed:
    Drive project efficiencies to move faster, creating more marketing cohesion in less time.

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The Work & Its Impact

  • 30% Budget efficiency since 2021
  • 40% Increase in speed to market
  • 4X Increase in content output YOY

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