DXC
Introducing the world to the Xponential Enterprise.
Advertising
Brand Design
B2B
01
The Brief
Give an established technology leader a bold new role in the AI era. Move DXC beyond conversations about IT services to show how it helps businesses turn AI’s potential into enterprise-wide progress.
02
The Brains
A focused team of B2B strategists, technology specialists and brand creatives. Bringing fluency in complex enterprise challenges together with the storytelling power to make a big vision clear, human and compelling.
03
The Breakthrough
Introducing the Xponential Enterprise. A brand campaign built around the belief that AI alone doesn’t transform a business. Orchestration does. We connected DXC’s expertise to an ambitious vision of people, technology and intelligence working together and brought it to life under one promise: Impossible. Delivered.




DXC Oasis Product Launch
Our new brand guidelines and brand platform were used to launch DXC’s latest innovation, Oasis.





