Bring Honeywell Technologies’ new brand to life ahead of one of the biggest moments in its history: the separation of the company. Turn a brand-new set of guidelines into everything the business needed to show up as one on day one, from everyday assets to the announcement itself, against a deadline that couldn’t move.

Two dedicated design teams of 10 designers total, run by two senior design leads. One team covered the commercial business and the other the corporate side of the house. They shared work, learnings and decisions throughout, so the brand looked and felt like one company everywhere. Built to move at volume without losing craft, and to win sign-off across a complex business.

Guidelines, put to work. Guidelines show what a brand should look like; real work shows what it actually needs. Over eight months, we pressure-tested the new identity across thousands of assets and extended it wherever the business needed more, turning the guidelines into a system Honeywell could use everywhere. The work ran from everyday materials to announcement-day assets, and all the way to elevator wraps installed on every floor.